The tools I actually use.
This is the stack. Software, hardware, and services I run my real estate business on. Anything on this page is something I'm using right now or have used recently.
Jump to the listWhere the lead lists, owner records, and direct mail come from.
Owner records, comps, and pre-foreclosure lists. The data layer under most of my off-market leads.
Driving for dollars. Pull owner info while I'm in the neighborhood, send mail without going back to a desk.
Investor websites with built-in SEO for buying houses. Inbound leads find me instead of me chasing them.
The decision-support layer. When the numbers get weird, this is where I take the question.
The assistant I built into the FIRE Center for members. Run numbers, sanity-check a deal structure, think out loud at 3 AM. The kind of question you'd otherwise burn a forum post on, handled in the chat, instantly. Free with membership.
The forms and contracts I actually use to close deals. Purchase and sale agreements, promissory notes, trust documents, assignments, the full set. Members get them so you're not building each one from scratch or paying a lawyer to rewrite a one-page assignment.
Got a deal that almost fits? What I buy, where I buy it, and the form to send it to me. Under contract, off market, or still half-baked.
The lending options I use when a deal needs financing outside a conventional mortgage.
Real estate investment loans for bridge and fix-and-flip deals, new construction, and rentals.
Self-directed IRA. Buy real estate inside a retirement account.
Business spending separated from personal. Decent points if you're going to spend the money anyway.
Tenants, applications, payments, screening, and the phone line that keeps it all on one number.
Listing, applications, screening, and rent collection in one tab. $25 Amazon gift card when you sign up through this link.
Pulls a tenant's actual income history from their bank instead of relying on the pay stubs they send me. Catches the income claims that don't add up.
Pet and assistance-animal screening. Catches the ESA letters that don't hold up.
My business line. Separate number from my personal phone, shared with my team, voicemail transcripts to my inbox. Used to be called OpenPhone.
The cameras, locks, and infrastructure that go in every property I run.
Driveway and side-yard coverage with a built-in floodlight.
Exterior coverage anywhere I have power. Cheaper than the battery version and never dies on me.
For interior common areas in multi-unit properties. Cheap and good enough.
Spares. Buy the four-pack, change them before a tenant complains.
Keyless entry I can manage remotely. Turnover is way cleaner without rekeying.
Cheaper smart-key option. Same Kwikset, less of the smart-lock tech.
What I put in every property where the cameras and locks need a real network.
Paired with the mesh router. Costs less than renting one from the ISP every month.
Email, CRM, retirement accounts, credit, websites, and the AI tools that keep me from drowning in the operational side.
Email, drive, calendar for the whole team. Boring and necessary.
Email, SMS, CRM, funnels, automations. The FIRE Center runs on it.
AI-staged photos for listings without renting furniture.
Pulls short clips out of long-form video. What I use to cut up FOCUS sessions for social.
If there's a tool you wish I'd reviewed, ask me at the next Wednesday. I'd rather hear what you actually need than guess.
RSVP for this WednesdayAffiliate disclosure. Some links on this page are affiliate or referral links. The FIRE Center may earn a small commission if you sign up or buy through them, at no extra cost to you. Tools are listed here because they're what Rich actually uses, not because they pay.