1660 Chicago Ave STE M2, Riverside, CA 92507

About Us

Founded in 2023 by Rich Rice, the FIRE Center is the cornerstone for those aiming for financial independence through real estate. As the home to leading groups like IEREIC, SoCal Exchangors, CALREIA, and more, it epitomizes a community-focused approach, blending education, networking, and support.

With over 13 monthly meetings and near monthly weekend seminars, both online and in-person, the FIRE Center facilitates unmatched opportunities for learning, collaboration, and growth.

This is where investment strategies come to life, partnerships are forged, and real estate dreams are realized!

Training. Coaching. Consulting

Training

With monthly meetings and seminars, the FIRE Center fosters a robust educational environment. It hosts IEREIC, SoCal Exchangors, and more, turning strategies into real estate success.

Coaching

Under the leadership of Rich Rice, members receive personal guidance and support, enabling them to navigate the complexities of the market and refine their investment strategies effectively

Consulting

As a cornerstone for real estate investment, the Center offers expert consulting to transform educational insights into practical, successful investment strategies.

Our Mission

The FIRE Center's mission is to deliver top-tier education and events in order to empower our community of investors towards financial independence through real estate.

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Meet our team

Rich Rice

Founder

Rich Rice's dedication to real estate transcends personal success, centering on empowering others to achieve financial independence. Despite facing significant challenges, he has built a career that emphasizes community support and property management excellence. Rich's expertise goes beyond simply accumulating properties; he shares his journey to inspire and guide others through the complexities of real estate investment. His visionary leadership and approachable mentoring make the path to financial freedom accessible to anyone eager to learn.

Farrah Lane

Event Captain

In 2019, Farrah began her real estate investment career by attending seminars and conferences. With strategic planning, calculated risks, and innovative thinking, she quickly built a profitable property portfolio. Farrah now mentors aspiring investors, sharing her knowledge and experience, and is a respected figure in real estate. Her sense of humor and energy make her interactions enjoyable and impactful, providing both valuable insights and memorable experiences.

Volunteers

From manning our registration table, to food presentation and spinning the A/V booth - our volunteers help keep the long list of things that keep the FIRE Center in tip top shape!

Ready to stand up?

Contact Farrah for orientation.

The FIRE Code

The tools you learn here are a privilege, not a weapon.

Use them to help people, not take advantage of them.

Remember: The REI community is tightly-knit – your reputation is your greatest asset.

Code

Collaboration Over Competition: As a a rising tide lifts all boats, our strength lies in unity. We emphasize working together to achieve common goals. Members are expected to respect each other’s efforts, refraining from unethical practices like stealing leads or deals.

Ethical Deal Making: We empower you with powerful techniques for acquiring properties at significant discounts, aimed at providing relief to those in need.

Integrity and Transparency: Every action we take and every deal we make, should reflect our integrity. Honesty and transparency are not just expected; they are the bedrock of our operations. We deal fairly, speak truthfully, and act with honor.

Community Growth: We believe in the power of education and support in real estate investment. Our focus is not only on individual success but also on the growth and well-being of our entire community. We share knowledge, offer support, and celebrate each other's achievements.

Inclusivity and Respect: We are a tribe of diverse individuals united by our passion for real estate investing. We treat all members with respect, regardless of their experience level, background, or perspective. Discrimination and disrespect have no place in our community.here

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Attendee Code of Conduct

Attendee’s should always conduct business in a a professional manner and shall refrain from engaging in any illegal practices or defrauding other attendees, customers, and/or associates. Harassment in any form, including bullying, intimidation or disparaging comments related to gender, gender identity or appearance, sexual orientation, disability, physical appearance, body size, race, religion, ethnicity, national origin, political views, or affiliation will not be tolerated and may be grounds for removal from the event.

Disclaimer

The FIRE Center does not give legal, tax, economic, or investment advice. The FIRE Center disclaims all liability for the action or inaction taken or not taken as a result of communications from or to its members, officers, directors, employees and contractors. Each person should consult their own counsel, accountant and other advisors as to legal, tax, economic, investment, and related matters concerning real estate and other investments. Attendees are expected to verify any and all assumptions regarding business decisions to prevent falling victim to fraud, misrepresentations and illegal practices.

CROWD RELEASE/NOTICE OF FILMING AND PHOTOGRAPHY

By entering an event or program of the FIRE Center, you are entering an area where photography, audio and video recording may occur.

Your entry and presence on the event premises (including physical and virtual venues) constitutes your consent to be photographed, filmed, and/or otherwise recorded and to the release, publication, exhibition, or reproduction of any and all recorded media of your appearance, voice, and name for any purpose whatsoever in perpetuity in connection with the FIRE Center and its initiatives, including, by way of example only, use on websites, in social media, news and advertising. By entering the event premises, you waive and release any claims you may have related to the use of recorded media of you at the event, including, without limitation, any right to inspect or approve the photo, video or audio recording of you, any claims for invasion of privacy, violation of the right of publicity, defamation, and copyright infringement or for any fees for use of such record media. You understand that all photography, filming and/or recording will be done in reliance on this consent. If you do not agree to the foregoing, please do not enter the event premises.