Stop collecting leads. Know your next move.
Learn how to find real estate deals with a clear buy box, a source you can work consistently and a next step for each lead. Put the search, the follow-up and the numbers into a process you can repeat.
Explore the matching classHow to find real estate deals that fit
Start with one page: target area, property type, price range and repair limits.
That's your buy box. Use it to decide which properties deserve your attention before you spend time on outreach.
Give yourself a clear filter instead of chasing anything that looks cheap.
Know where your leads come from
Start with a source you can work consistently: listed properties, agent relationships or off-market leads.
Track where each lead came from and the time and money you spent. Use that record to compare your sources.
For off-market properties, establish the owner's interest in selling, then check the condition and price.
Open the record. See the next step.
Give each lead a stage: new, contacted, waiting on information, ready for analysis or closed out.
Record the last conversation, the next action and its date. When a seller says to reconnect later, write down when.
Your memory has enough jobs already.
Use the lead follow-up guide for what to track, when to call and when to close the lead.
Read the guides on the blogKeep the facts where you need them
Remove duplicates. Correct bad information. Separate the seller's words from details you still need to verify.
Keep the source, contact permissions and preferences with the lead. Before outreach, check your channel's consent and do-not-call requirements. Honor opt-outs.
Make the record clear enough to pick up the conversation without piecing it back together.
Start with worksheets, not a blank page
In Automate Your Deal Finding!, I teach list building, AI-assisted copy, Canva creative, mail with DealMachine and PropertyRadar, and websites with Carrot.
Work through the Marketing101 manual's marketing analytics and budget worksheets. Then use its Action Plan to put completion dates beside your tasks.
See the matching class for the full outline and instructor details from Rich Rice.
Explore the matching classTurn a seller response into a property review
Gather the property details. Verify the assumptions. Work through the numbers with the Starter Analyzer before moving toward an offer.
Keep the research connected to the lead so your next step follows from what you've checked.
For the other parts of your real estate education, explore the learning hub.
Get the free analyzer kitInstructor: Rich Rice. Build the lists, mail, follow-up, and tracking your deal search has been missing.
Drop in an address for a quick first look: recent nearby sales, an after repair value (ARV) range, repair estimates and a maximum allowable offer.
Articles on finding, funding, analyzing and fixing deals, written for investors who want to check the numbers before they commit.
Eight topics, each paired with a class and a tool. Pick the next question you need answered.
Your buy box sets the criteria for properties worth a closer look: location, property type, price range and condition. Write it down so you can use the same filter on each lead.
Establish the owner's interest in selling, gather the property details and check the condition and numbers. Use those facts to decide your next step.
Capture what the seller said, what needs checking and the agreed next action with its date. Keep contact preferences and requests to stop outreach in the same record.
Automate Your Deal Finding!, taught by Rich Rice, covers list building, AI-assisted copy, Canva creative, direct mail and seller websites. The Marketing101 manual gives you marketing analytics, budget worksheets and an Action Plan to work through.
Give every lead a clear next step.
Explore the class, work through the worksheets and put dates beside your next marketing tasks.
Explore the matching classYour first Wednesday is free
Visit the FIRE Center in Riverside or join Deal Room and FOCUS on Zoom.